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Legal PR Firm Launches NewLaw Practice Led By Two Industry Veterans

LawSites Blog

January 23, 2020



NEW YORK January 23, 2020When I first read that the legal communications and marketing firm Baretz+Brunelle had launched a NewLaw practice to advise law firms “on ways to thrive in the modern marketplace,” my reaction was, “Well, isn’t that what every legal PR firm should be doing for its clients?”

But in a telephone conversation this morning with the two principals of the new practice, legal industry veterans Brad Blickstein and Beatrice Seravello, I came to the realization that this is something more than a PR consultancy. Rather, it is a soup-to-nuts advisory group that will help law firms at every step, from evaluating opportunities for improvement, to building and implementing new tools and processes, and then helping the firms take that message to the market.

Read more on LawSites Blog.