In 3 Geeks and a Law Blog, Casey Flaherty, Baretz+Brunelle partner and LexFusion co-founder, emphasizes the importance of framing legal department initiatives through the lens of value storytelling—specifically by starting with the “why.” He argues that most legal departments default to explaining what they are doing and how, but they fail to compellingly communicate why—i.e., the business purpose driving their actions.
Casey contends that when legal teams articulate their “why” clearly (e.g., enabling the business at scale and pace), they can better align with enterprise priorities and earn the support required for meaningful change. Without this framing, legal’s efforts often appear disconnected from broader business goals and are more vulnerable to resistance or misunderstanding.
Read the article to explore Casey’s insights.