Partner Jason Milch Published in The American Lawyer: “Rethinking Law Firm Client Service in the AI Era”

In a recent article for The American Lawyer, Baretz+Brunelle partner Jason Milch discusses a phenomenon happening across the legal industry: as law firms adopt AI tools, they find that decisions around technology, pricing, staffing, workflow, and risk increasingly overlap. Choices that once felt isolated now carry firmwide implications.

At the same time, clients are adopting AI themselves, reshaping demand. That shift is refining how clients assess value and performance. As one Fortune 500 general counsel observed, “I don’t necessarily care what tool you use to get me the answer. Just get it right and do it quickly.”
Jason also examines the economic and governance implications that follow. As routine work accelerates, questions around leverage and pricing models surface more directly in scoping conversations. AI-related risks, including drafting errors and confidentiality lapses, require thoughtful oversight.

“Taken together, these pressures expose a structural tension many firms underestimate,” he writes. “AI forces enterprise-level decisions inside organizations that are still structured to make practice-by-practice judgments. And firms structured around practice-level autonomy must increasingly contend with enterprise-level tradeoffs.”

Read the full article here.