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Stand Above.

Our clients’ industries are changing. Communication strategies are changing. Baretz+Brunelle is changing. And we have thoughts to share on all of it.

'Don't Do Me Like That': A Lesson In Media Accountability

Posted by Clay Steward on Oct 5, 2017 11:00:00 AM

On Monday, Oct. 2, 2017, the world lost a true titan of rock ‘n’ roll. Tom Petty was America’s great common denominator. Everyone, it seemed, liked Petty. 

The moment word broke that he had been discovered unresponsive at his Malibu home, and transported to UCLA Medical Center, newsrooms across the country went into hyper-drive. Social media posts rapidly multiplied. Obits were commenced. Sources were dialed. Comments from Petty’s fellow rock luminaries were sought. However, in an effort to be first with the seemingly imminent news of Petty’s death, a few prominent media outlets prematurely reported that he already died, setting off a wave of confusion, and ultimately condemnation from the rocker’s family.

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Topics: Communications, Public Relations, Tom Petty

Managing a PR Crisis: Muting the Impact of Rogue Employees

Posted by Jason Milch + Jessica Klein on Sep 14, 2017 11:30:00 AM

One of the benefits of social media and electronic communications is that they give a public voice to those who might not otherwise have one. Those same tools, however, can cause headaches for businesses, which are often conflicted between embracing their employees’ right to express themselves and ensuring that those expressions do not harm the company. As Google’s recent experience shows, in today’s world there is little a company can do to prevent rogue employees from broadcasting their views. The important thing, instead, is how companies respond.

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Topics: Insider, crisis, reputational risk, Communications, Public Relations

Promoting Diversity Within Law Firms . . . Or Else

Posted by Jessica Klein + Cari Brunelle on Aug 10, 2017 3:17:26 PM

Facebook. HP. Visa. AT&T. Bank of America. All major corporations with operations that reach all corners of the globe. While these companies are very different, one underlying mission binds them: they all have expressed their commitment to diversity – primarily by requiring that same level of commitment from the law firms they’ve hired to represent them.

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Topics: AmLaw, Big Law, Public Relations

Welcome to Stand Above

Posted by Cari Brunelle, Spencer Baretz & Jason Milch on Jul 20, 2017 9:27:00 AM

Look closely when corporations speak. Not just in crisis situations; in advertising, marketing and everyday activities. You will see the truth can be difficult to embrace. And those with keen instincts see right through it. Yet, when done right, there is a sense of order. A sense of maturity and integrity. The establishment of trust. All of which are built and sustained by communicating and acting directly, honestly and transparently – Baretz+Brunelle’s core values.

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Topics: Communications, Litigation PR, Public Relations, Legal PR