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Stand Above.

Our clients’ industries are changing. Communication strategies are changing. Baretz+Brunelle is changing. And we have thoughts to share on all of it.

Less Is More: 5 Ways to Help Lawyers Embrace Thought Leadership

Posted by Clay Steward on Nov 21, 2017 3:07:44 PM

Almost every law firm marketing department devotes resources to content marketing. One of the most oft-cited reasons for developing a content marketing strategy is to position lawyers as “thought leaders.” The logic driving this strategy is that establishing oneself as an expert on a topic of relevance to potential clients is a valuable business development tool. 

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Topics: Legal PR, legal marketing, thought leadership

4 Ways to Measure the Success of a PR Campaign

Posted by Molly (McLeod) Doherty on Nov 16, 2017 10:02:00 AM

Communications leaders need to not only embrace data, but also understand how to use it to drive business growth. This was one of many big-picture themes emphasized at PR News’ Measurement Bootcamp, which took place Nov. 9 at the Yale Club in Manhattan.

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Topics: Communications, Legal PR, metrics

The Right Mix: 6 Leadership Ingredients for Legal Marketers

Posted by Jennifer Gronwaldt on Nov 2, 2017 10:30:00 AM

Recently I picked up Helen Rothberg’s book, “The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender.” Expecting a wine-spritzer type of reading experience, I was pleasantly surprised to discover it packed more of a martini kind of punch, imparting wisdom on how to be a more effective leader that can be put to good use as a primer for legal marketing professionals who often face an uphill battle when trying to establish credibility with lawyers.

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Topics: Communications, Legal PR, legal marketing, leadership

3 Ways Legal PR Pros Should Respond to a Corporate Crisis

Posted by Caroline Rodman on Oct 26, 2017 11:02:00 AM

Corporate crises are inevitable. But the way companies respond to them can have a huge impact on how long they last and how much reputational damage they inflict. 

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Topics: Legal PR, crisis communications, LMA

Welcome to Stand Above

Posted by Cari Brunelle, Spencer Baretz & Jason Milch on Jul 20, 2017 9:27:00 AM

Look closely when corporations speak. Not just in crisis situations; in advertising, marketing and everyday activities. You will see the truth can be difficult to embrace. And those with keen instincts see right through it. Yet, when done right, there is a sense of order. A sense of maturity and integrity. The establishment of trust. All of which are built and sustained by communicating and acting directly, honestly and transparently – Baretz+Brunelle’s core values.

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Topics: Communications, Litigation PR, Public Relations, Legal PR