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Stand Above.

Our clients’ industries are changing. Communication strategies are changing. Baretz+Brunelle is changing. And we have thoughts to share on all of it.

Less Is More: 5 Ways to Help Lawyers Embrace Thought Leadership

Posted by Clay Steward on Nov 21, 2017 3:07:44 PM

Almost every law firm marketing department devotes resources to content marketing. One of the most oft-cited reasons for developing a content marketing strategy is to position lawyers as “thought leaders.” The logic driving this strategy is that establishing oneself as an expert on a topic of relevance to potential clients is a valuable business development tool. 

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Topics: Legal PR, legal marketing, thought leadership

The Right Mix: 6 Leadership Ingredients for Legal Marketers

Posted by Jennifer Gronwaldt on Nov 2, 2017 10:30:00 AM

Recently I picked up Helen Rothberg’s book, “The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender.” Expecting a wine-spritzer type of reading experience, I was pleasantly surprised to discover it packed more of a martini kind of punch, imparting wisdom on how to be a more effective leader that can be put to good use as a primer for legal marketing professionals who often face an uphill battle when trying to establish credibility with lawyers.

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Topics: Communications, Legal PR, legal marketing, leadership