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Stand Above.

Our clients’ industries are changing. Communication strategies are changing. Baretz+Brunelle is changing. And we have thoughts to share on all of it.

Legal Pacesetters Begin Embracing Artificial Intelligence

Posted by Erin Harrison on Oct 19, 2017 11:04:00 AM

Perhaps the most ubiquitous term in the legal services industry today is “artificial intelligence,” known more commonly as AI. Indeed, we see AI everywhere – from the daily headlines in our news feeds to splashy marketing campaigns and social media calls to action. Yet the term itself is far from self-explanatory and the uninformed use of it, both within the media and by legal service providers, only exacerbates the confusion around what AI means to the practice of law.

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Topics: AI, artificial intelligence, Big Data, law firms