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Stand Above.

Our clients’ industries are changing. Communication strategies are changing. Baretz+Brunelle is changing. And we have thoughts to share on all of it.

Promoting Diversity Within Law Firms . . . Or Else

Posted by Jessica Klein + Cari Brunelle on Aug 10, 2017 3:17:26 PM

Facebook. HP. Visa. AT&T. Bank of America. All major corporations with operations that reach all corners of the globe. While these companies are very different, one underlying mission binds them: they all have expressed their commitment to diversity – primarily by requiring that same level of commitment from the law firms they’ve hired to represent them.

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Topics: AmLaw, Big Law, Public Relations

The Mooch’s Biggest Mistake

Posted by Cari Brunelle on Aug 3, 2017 3:28:00 PM

It’s difficult to pinpoint just one thing Anthony Scaramucci did to seal his fate in his short stint as the White House communications director. After all, there’s so much to choose from. So many titillating quotes, so many headlines and so many new phrases coined in his brief tenure (“White House Chaos” being one of the more mundane). “The Mooch” became the news story for 10 days — and that, above all else, is the primary reason for his downfall. His biggest mistake was in violating the No. 1 rule for all spokespeople: Don’t become the story.

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Topics: reputational risk, White House, media relations, crisis communications

The End of the AmLaw 100?

Posted by John Ford on Jul 27, 2017 11:57:08 AM

The AmLaw 100 and Major League Baseball arrive around the same time each spring, and you might think that’s about all one has to do with the other. (Check out the latest AmLaw 100 report here.) But bear with us while we draw a connection between these two great traditions, both of which reveal the power of statistics. Baseball fans obsess over ERAs and slugging percentages, while The American Lawyer’s annual report has fixed the profession’s attention on numbers like revenue per lawyer and, of course, profits per partner.

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Topics: Law Firm, AmLaw100, AmLaw, Big Law

The Reputational Risk of Advising the White House

Posted by John Ford on Jul 20, 2017 10:43:08 AM

Until recently, a law firm wouldn’t think twice about working for a sitting U.S. president, members of his cabinet, or an executive branch agency. Such an engagement would be a feather in the cap of any firm—one to be bragged about, subtly or otherwise. But times change, and among the many norms that the 45th president has threatened to turn on its head is the reputational effect of being associated with the White House.

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Topics: crisis, reputational risk, politics

Welcome to Stand Above

Posted by Cari Brunelle, Spencer Baretz & Jason Milch on Jul 20, 2017 9:27:00 AM

Look closely when corporations speak. Not just in crisis situations; in advertising, marketing and everyday activities. You will see the truth can be difficult to embrace. And those with keen instincts see right through it. Yet, when done right, there is a sense of order. A sense of maturity and integrity. The establishment of trust. All of which are built and sustained by communicating and acting directly, honestly and transparently – Baretz+Brunelle’s core values.

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Topics: Communications, Litigation PR, Public Relations, Legal PR