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Stand Above.

Our clients’ industries are changing. Communication strategies are changing. Baretz+Brunelle is changing. And we have thoughts to share on all of it.

John Ford

Recent Posts

How Netflix Laughed Off a Corporate Crisis

Posted by John Ford on Sep 21, 2017 11:15:00 AM

“Laugh, and the world laughs with you.” It’s not just a piece of wisdom from the 19th Century poet Ella Wheeler; it’s a lesson in crisis management. 

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Topics: crisis communications, Netflix, Stranger Things

The End of the AmLaw 100?

Posted by John Ford on Jul 27, 2017 11:57:08 AM

The AmLaw 100 and Major League Baseball arrive around the same time each spring, and you might think that’s about all one has to do with the other. (Check out the latest AmLaw 100 report here.) But bear with us while we draw a connection between these two great traditions, both of which reveal the power of statistics. Baseball fans obsess over ERAs and slugging percentages, while The American Lawyer’s annual report has fixed the profession’s attention on numbers like revenue per lawyer and, of course, profits per partner.

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Topics: Law Firm, AmLaw100, AmLaw, Big Law

The Reputational Risk of Advising the White House

Posted by John Ford on Jul 20, 2017 10:43:08 AM

Until recently, a law firm wouldn’t think twice about working for a sitting U.S. president, members of his cabinet, or an executive branch agency. Such an engagement would be a feather in the cap of any firm—one to be bragged about, subtly or otherwise. But times change, and among the many norms that the 45th president has threatened to turn on its head is the reputational effect of being associated with the White House.

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Topics: crisis, reputational risk, politics