Recently I picked up Helen Rothberg’s book, “The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender.” Expecting a wine-spritzer type of reading experience, I was pleasantly surprised to discover it packed more of a martini kind of punch, imparting wisdom on how to be a more effective leader that can be put to good use as a primer for legal marketing professionals who often face an uphill battle when trying to establish credibility with lawyers.
Topics: legal marketing, Legal PR, leadership, Communications
During and after a disaster, effective corporate communications can mean the difference between becoming a hero or a zero in the public eye. In the aftermath of this past week’s devastating Hurricane Harvey, many Houston-area companies stepped up to the plate in a big way, striking all the right notes, while some crashed and burned.
Topics: Hurricane, Hurricane Harvey, Disaster, crisis communications, corporate communications, media relations