Almost every law firm marketing department devotes resources to content marketing. One of the most oft-cited reasons for developing a content marketing strategy is to position lawyers as “thought leaders.” The logic driving this strategy is that establishing oneself as an expert on a topic of relevance to potential clients is a valuable business development tool.
On Monday, Oct. 2, 2017, the world lost a true titan of rock ‘n’ roll. Tom Petty was America’s great common denominator. Everyone, it seemed, liked Petty.
The moment word broke that he had been discovered unresponsive at his Malibu home, and transported to UCLA Medical Center, newsrooms across the country went into hyper-drive. Social media posts rapidly multiplied. Obits were commenced. Sources were dialed. Comments from Petty’s fellow rock luminaries were sought. However, in an effort to be first with the seemingly imminent news of Petty’s death, a few prominent media outlets prematurely reported that he already died, setting off a wave of confusion, and ultimately condemnation from the rocker’s family.
Eight states have legalized the recreational use of marijuana, while an additional 29 states and the District of Columbia permit medical use. The legal cannabis market reached an estimated $7.2 billion in 2016, and is on track to create more than 250,000 new jobs by 2020. The stigma associated with marijuana use is also fading, as a 2017 poll found that 61% of Americans believe marijuana use should be legalized. In other words, cannabis is a booming business – and the legal services industry is taking notice.