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Stand Above.

Our clients’ industries are changing. Communication strategies are changing. Baretz+Brunelle is changing. And we have thoughts to share on all of it.

The Reputational Risk of Advising the White House

Posted by John Ford on Jul 20, 2017 10:43:08 AM

Until recently, a law firm wouldn’t think twice about working for a sitting U.S. president, members of his cabinet, or an executive branch agency. Such an engagement would be a feather in the cap of any firm—one to be bragged about, subtly or otherwise. But times change, and among the many norms that the 45th president has threatened to turn on its head is the reputational effect of being associated with the White House.

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Topics: crisis, reputational risk, politics

Welcome to Stand Above

Posted by Cari Brunelle, Spencer Baretz & Jason Milch on Jul 20, 2017 9:27:00 AM

Look closely when corporations speak. Not just in crisis situations; in advertising, marketing and everyday activities. You will see the truth can be difficult to embrace. And those with keen instincts see right through it. Yet, when done right, there is a sense of order. A sense of maturity and integrity. The establishment of trust. All of which are built and sustained by communicating and acting directly, honestly and transparently – Baretz+Brunelle’s core values.

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Topics: Communications, Litigation PR, Public Relations, Legal PR