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Stand Above.

Our clients’ industries are changing. Communication strategies are changing. Baretz+Brunelle is changing. And we have thoughts to share on all of it.

How Netflix Laughed Off a Corporate Crisis

Posted by John Ford on Sep 21, 2017 11:15:00 AM

“Laugh, and the world laughs with you.” It’s not just a piece of wisdom from the 19th Century poet Ella Wheeler; it’s a lesson in crisis management. 

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Topics: crisis communications, Netflix, Stranger Things

Managing a PR Crisis: Muting the Impact of Rogue Employees

Posted by Jason Milch + Jessica Klein on Sep 14, 2017 11:30:00 AM

One of the benefits of social media and electronic communications is that they give a public voice to those who might not otherwise have one. Those same tools, however, can cause headaches for businesses, which are often conflicted between embracing their employees’ right to express themselves and ensuring that those expressions do not harm the company. As Google’s recent experience shows, in today’s world there is little a company can do to prevent rogue employees from broadcasting their views. The important thing, instead, is how companies respond.

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Topics: Insider, crisis, reputational risk, Communications, Public Relations

Corporate Law Firms Start Embracing Cannabis Industry

Posted by Clay Steward on Sep 7, 2017 12:05:06 PM

Eight states have legalized the recreational use of marijuana, while an additional 29 states and the District of Columbia permit medical use. The legal cannabis market reached an estimated $7.2 billion in 2016, and is on track to create more than 250,000 new jobs by 2020. The stigma associated with marijuana use is also fading, as a 2017 poll found that 61% of Americans believe marijuana use should be legalized. In other words, cannabis is a booming business – and the legal services industry is taking notice.

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Topics: Law Firm, Big Law, Communications, marijuana

Hurricane Harvey Highlights Best and Worst in Corporate Communications

Posted by Jennifer Gronwaldt on Sep 2, 2017 4:35:13 PM

During and after a disaster, effective corporate communications can mean the difference between becoming a hero or a zero in the public eye. In the aftermath of this past week’s devastating Hurricane Harvey, many Houston-area companies stepped up to the plate in a big way, striking all the right notes, while some crashed and burned.

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Topics: media relations, crisis communications, Disaster, corporate communications, Hurricane, Hurricane Harvey

Your Law Firm's Online Newsroom: Don’t Make Journalists Have to Dig

Posted by Zinie Sampson on Aug 31, 2017 11:00:00 AM

The website of any firm or company is a key point of contact for the news media -- one that the media will often use as a first stop in learning more about the organization, and possibly developing a productive relationship with it. Too often, though, websites are built with little regard for media visitors. Adding an online newsroom or media center, then, is a relatively low-cost project with a big return. Done right, it provides journalists and others the information they need, in the way the firm wants to present it.

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Topics: Big Law, Communications

Welcoming The Millennial Partner

Posted by Molly McLeod on Aug 24, 2017 4:19:33 PM

Baby boomers, defined as those born between 1946 and 1964, are steadily retiring from the legal industry. The American Lawyer reports that while almost half of AmLaw 200 partners were baby boomers in 2016, 16 percent of law firm partners will retire in the next five years – and 38 percent will retire within the next decade.

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Topics: Law Firm, Big Law, Communications

Artificial Intelligence in Law Gets Plenty of Air Time at ILTACON 2017

Posted by Erin Harrison on Aug 17, 2017 1:02:00 PM

Understanding how artificial intelligence applies to the legal industry continues to be a mainstream effort, mostly led by corporate legal departments that are pressuring firms to implement technologies that will not only cut down their legal expenses but also enable them to be more innovative.

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Topics: Law Firm, AI, artificial intelligence, legal tech

Promoting Diversity Within Law Firms . . . Or Else

Posted by Jessica Klein + Cari Brunelle on Aug 10, 2017 3:17:26 PM

Facebook. HP. Visa. AT&T. Bank of America. All major corporations with operations that reach all corners of the globe. While these companies are very different, one underlying mission binds them: they all have expressed their commitment to diversity – primarily by requiring that same level of commitment from the law firms they’ve hired to represent them.

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Topics: AmLaw, Big Law, Public Relations

The Mooch’s Biggest Mistake

Posted by Cari Brunelle on Aug 3, 2017 3:28:00 PM

It’s difficult to pinpoint just one thing Anthony Scaramucci did to seal his fate in his short stint as the White House communications director. After all, there’s so much to choose from. So many titillating quotes, so many headlines and so many new phrases coined in his brief tenure (“White House Chaos” being one of the more mundane). “The Mooch” became the news story for 10 days — and that, above all else, is the primary reason for his downfall. His biggest mistake was in violating the No. 1 rule for all spokespeople: Don’t become the story.

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Topics: reputational risk, White House, media relations, crisis communications

The End of the AmLaw 100?

Posted by John Ford on Jul 27, 2017 11:57:08 AM

The AmLaw 100 and Major League Baseball arrive around the same time each spring, and you might think that’s about all one has to do with the other. (Check out the latest AmLaw 100 report here.) But bear with us while we draw a connection between these two great traditions, both of which reveal the power of statistics. Baseball fans obsess over ERAs and slugging percentages, while The American Lawyer’s annual report has fixed the profession’s attention on numbers like revenue per lawyer and, of course, profits per partner.

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Topics: Law Firm, AmLaw100, AmLaw, Big Law